Wednesday, March 17, 2010
Hey, you’re an author.
You write for a living, and most likely do your writing sitting in front of a computer. All that time in front of a screen, who would want to take the time to blog and use social media sites?
There are so many benefits for authors using these online resources.
Increase your online presence. Exposure, exposure, exposure! How will you gain new readers if people can’t find you online? By creating a blog, you’re creating a web presence allowing people to find you, and if they like what they see, potentially buy your book!
Show off your writing skills and publish content real-time. Your readers have seen your writing skills first hand, but why not impress them on a regular basis? By blogging, you are publishing content between book releases to keep your readers interested in what you have to say. You can also use your words to attract new readers.
Create a forum. A blog allows readers and prospective readers to leave comments to offer thoughts and to ask questions and get answers from you. This forum will also allow you to receive feedback, both good and bad, about your book and your blog posts. Also, it’s a great way to get ideas for future books!
Create a brand. When you think Nike, I’m sure you think about something athletic. When you think Clorox, you are probably thinking “clean.” This is why brand is so important. I know you’re not athletic apparel or a cleaning product, but you should show the world who you are by creating a trusted brand!
Blogs are the new source for news and information. More and more people are going to blogs to gather information as opposed to traditional search engines to find websites. It’s important to be where people are looking in order to be found. Be UP-TO-DATE!
Don’t just blog, create a blogsite. What is this you ask? It’s basically a website with a blogging platform. You can have the running blog with all the content you post, as well as tabs that are static (don’t change, like a regular website). These tabs can have general information about your book, your bio, excerpts, press releases, testimonials, contact information, resources you find useful. Simply put, it’s a hybrid between a blog and a website creating a one stop shop for people to learn about you and your book…the possibilities are endless!
So you’ve got a blog, now what? Get social about it!
Social media is a blog’s best friend. Social Media drives people to your blog…it gets more people reading the fresh new content you’re publishing on a regular basis. Social Media also helps reinforce the reasons you created a blog (mentioned above).
Sites like Twitter, Facebook, and Tagged are invaluable resources for an author. They work with a blog to give you a web presence.